Another quick review because I'm still behind on posting these. I would be surprised is any of you has read this book, but definitely let me know if you have!
I was drawn to Your Logo is Irrelevant because I've seen a lot of talk in some doula groups about whether to spend money having a logo designed. As a new doula with a diy approach I was curious to see if it would be money well-spent. Unfortunately this book didn't really help me to that end. I did learn what the author believes are the steps to building your brand, but I'm so skeptical about branding and really believe that what one person likes isn't going to be what everyone likes. Unfortunately there is no easy answer.
The book was a quick read and had some good tips, so not a waste of time, but not the answer book I was hoping for.
Up next: Birth, Breath, and Death