Social Media Conference | The Life of K: Social Media Conference

Monday, July 23, 2012

Social Media Conference

Social Capital Ottawa

This past Saturday I went to a social media conference. I wasn't sure what to expect and I didn't know anyone going, but I printed off some business cards, psyched myself up, and J agreed to stay home with the kids.

Turns out, J got the short end of the stick. Little J had been sick most of Friday and Baby K started up Saturday afternoon too. I'm glad I didn't know about it at the time because I would have felt horrible not being there.

Leave it to J to let me be out and unaware. He handled our little sickies just fine though they were both very happy to see me when I got home.

Back to the conference. I have never seen so many people in one place who were all so connected. It was so strange to see everyone - EVERYONE - constantly on their phone / tablet / laptop. It was completely a non-issue to be looking at your phone every two seconds during presentations and conversations. No checking your phone on the sly for these people. I realize now I should have expected this at a social media conference, but it caught me off guard.

The conference included an opening keynote speech, three sessions on various topics, a session of roundtables, and a closing keynote. For the most part, I chose to follow the sessions in the personal stream instead of the streams for small business or government/non-government organizations.

I picked up pieces of information in every session but the highlight of the day was definitely the roundtables. I learned about tools for analysis, specifics on blogging and how to better use Twitter. Two of the roundtables were such small groups that it was easy to ask questions and get to know the group leader and the other people there.

I've already started implementing some of the things I learned at the conference. I've installed Google Analytics on my blog. After a while I'll be able to better tell how many people are reading and hopefully be able to figure out what works and what doesn't. I also drafted an editorial calendar, which is basically a list of post ideas, for the rest of the year.

Besides that, I've met some really great people and have a lot of new blogs to check out and new Twitter friends to chat with. I would have really loved more of a focus on blogging at the conference and maybe I should have done a better job at seeking out bloggers to chat with, but overall I really enjoyed my day. It was nice to get dressed up, get out of the house, and be myself for a day. Especially if it meant missing out on day 2 of Puke Fest 2012.

1 comment:

  1. This is the second year the conference has been on, and I haven't gone. My "conference budget" this year has already been filled up, but I'm determined to attend next year! I installed Google Analytics about 8 months ago, and it's indeed a neat tool. I think I've figured out the best way to attract readership, but the hard part is doing it ;)